Heading toward Top Quality- Ambition Makes LG Supreme.

Speaking of the best household assistants, we can never miss out all the great help of appliances we have in home. For instance, Helping with the laundry, making the floor clean, maintaining food fresh, and keeping the air clear. Typically, The appliances from Europe and Japan has always been favored by Taiwan citizens. However, Interestingly, LG has gradually created some well-designed goods with high quality, and also has the first place of market share in Taiwan that beyond many people’s expectation.

We are honored to have an opportunity to interview two outstanding supervisors of LG- Scott Jung and Keven Cho. And here we have a brief talk and summary of the present status and development of LG’s major appliances.

As a Taiwanese, there is no denying that Japanese appliances has long been popular with us, and therefore, it will definitely be a great challenge for LG to exceed. On this point, Scott has an opposite opinion to how other people think. On the contrary, he considers that the popularity of Japanese products is stepping downwards.

Scott put that though it shows good sales in Japanese local market after Foxconn Technology Group acquired Sharp, yet the market in Southeast Asia, including Taiwan, doesn’t work out really well. The same situation seems to happen on Panasonic as well. On the whole, Japanese major appliances are now not as competitive as LG’s appliances. Haier Group, a Chinese multinational consumer electronics and home appliances company, on the other hand, has relatively more competitiveness than Japanese companies. He also put that LG is going toward the objectives of high-end quality and superior designs that will be expectedly equal to European appliances.

Scott stated that despite Taiwan’s small market, LG’s brand new “Twin Wash” washing machine is a perfect design especially for Taiwan, because Taiwan is a rather hot and humid country, people pay much attention to cleanliness and hygiene. It’s two loads design (with two washing tubs) enables users to do the laundry separately; baby’s clothes from adult’s clothes,  colorful clothes from plain clothes. Which is an excellent ideas that brings more convenience for modern people.

Kevin Cho saied he is pretty confident about the sales of PuriCare air cleaner in Taiwan; the air in Taiwan is seriously polluted particularly in some specific areas, and people care about IAQ (indoor air quality) very much. Many of other air cleaners features the filter for high-efficiency PM 2.5 capture while PuriCare features the filter for PM 1.0 capture, and it even equipped with Plasmaster Ionizer to eliminate bacteria. Quietness, efficiency, and durability are PuriCare’s best weapons, making customers feel safer and more comfortable than ever.

Better quality and design are the priorities for the time being. Scott stated clearly that the sales is not the most important issue now. LG will always be working on them as the forever goal.

 

 

Source: Saydigi