Updated on July 6, 2016
The Return of BlackBerry.
As the famous saying goes, “He that falls today may rise tomorrow.” it may not be that exactly the situation what happened to BlackBerry. However, I am totally agree with it.
The leaks from foreign news media, BlackBerry is releasing 3 new Android phones with “tricky” names called Neon, Argon, and Mercury each. And it is said these 3 new smartphones has distinct market segmenting, targeting, and positioning. And now let’s have a peek at these three smartphones.
The first smartphone to market is said to be [Neon]
- 1080p resolution and 5.2-inch full touchscreen (no physical keyboard)
- Snapdragon 617 system-on-a-chip from Qualcomm
- 3GB of RAM, 16GB of ROM storage
- 2610mAh battery
- 13-megapixel (primary camera) and 8-megapixel selfie camera.
- Support QuickCharge 2.0
- Goes on sale in the July to August
The second one is [Argon]
- 5.5-inch (QHD resolution and
- No physical keyboard)
- Qualcomm’s Snapdragon 820 system-on-a-chip
- 4GB of RAM, 32GB of ROM
- 3000mAh battery
- 21-megapixel camera at the rear, 8-megapixel selfie camera on its face.
- Support by QuickCharge 3.0
- Fingerprint recognition sensor and USB type C connector
- May go on sale in the October
The last one is
- 4.5-inch screen with full HD resolution (with a physical QWERTY keyboard)
- Qualcomm Snapdragon 625
- 3GB of RAM and 32GB of ROM
- 3400mAh battery
- 18-megapixel at the rear and 8-megapixel at the front
- Will be released in the first quarter in 2017
From the brief view on Neon, Argon, and Mercury, it’s not hard to tell that Argon will be marketed to the enterprise, along with enthusiast consumers. And Mercury may not have catchy or sensational specifications, yet it is the only one with a physical QWERTY keyboard. What really interests me and make me curious about is after all there years, can BlackBerry make a strong come-back with great might, or how many die hard fans will be smiling and embracing it. I hope these three brothers bring some incitement to innovation and show some fancy ideas to us.